Address quality is the key to any successful mailing project. Visibles processes all your mailing list addresses to meet USPS requirements for address standardization and certification.


List Hygiene & Processing: 

  • By processing your list to meet United States Post Office (USPS) regulations, you save money by reducing your postal rates. 
  • Contact us for a FREE review of your direct marketing programs & how Visibles Marketing can reduce your mailing costs. 

National Change of Address (NCOA): 

  • Over 40 million Americans change their address annually.
  • Visibles will identify movers in your mailing list(s) and update their address information with the United States Postal Service's (USPS) NCOA database.
  • Our NCOA database product makes USPS change-of-address information available, reducing your undeliverable mailpieces before your mail piece enters the USPS system. 

Address Verification: 

  • Visibles will validate and standardize your mailing list addresses to the actual delivery point.
  • Before your mailing addresses can be certified as deliverable, they must first be standardized.
  • Standardization converts your addresses to a standard format by correcting the address and adding missing information, such as a ZIP code, to produce a complete address containing a street address, city, state, and ZIP code.

Coding Accuracy Support System (CASS) Certification: 

  • Visibles Marketing will process your customer and prospect mailing lists to insure that your mailing addresses are CASS certified.
  • To receive CASS certification, your list will be checked against the USPS Address Matching System (AMS) and the correct 11-digit delivery point ZIP code and corresponding barcode will be added to each address.
  • For a 10,000-piece mailing, CASS certification of the address list could save you approximately $500. 

Duplicate Address Elimination:

  • Visibles will increase the accuracy and performance of your direct mail programs by identifying and eliminating duplicate records from your mailing list(s).  
  • Our data matching software tools and techniques will remove duplicates from virtually any mailing list.
  • By eliminating duplicate records, you reduce unnecessary printing, postage, and inventory costs.

Suppression Services:

  • Visibles will suppress addresses to those that have opted out of all direct mail advertisement or are deceased or in prison. 
  • We match your mailing lists against the Direct Marketing Association (DMA) Do-Not-Mail registry and databases of the deceased and inmates to eliminate them from your mailing list. 

FREENo Obligation Direct Mail Review & Quote

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